An intense promotional activity of the La San Marco network
Fair calendar rendezvous
La San Marco carriers out an intense and costant activity to boost its image and product range to the advantage of its sales network.
This is brought about through the presence of La San Marco products at key specialized international exhibitions, as well as at meetings and congresses promoted by the Company to update and strengthen the links with its own sales force.
Press campaign on specialized publications
The Company invests conspicuously in advertising to qualify La San Marco image and increase its sales. Its press campaigns are qualified by the prestige of the publications hosting them and by the distinctiveness and effectiveness of the communication, as witnessed by the success of the mark and constantly increasing orders.
Support for the product and the sales outlets
To support and strenghten the image of its products among consumers, La San Marco creates promotional posters or coordinated displays with the image and contents of the advertising campaigns: effective instruments aimed at barkeepers and restaurateurs, the targets and end users of the prestigious coffee-making machines of this tim-honoured italian manufacturing firm.
